Hasan Morshed is a well-known ad maker who has been involved in the advertising industry for about three years. In a recent interview, Hasan Morshed discussed various aspects of his three-year career, shedding light on his notable contributions to the advertising industry. During the conversation with Atif Ataur, Morshed shared insights into his journey, creative process, and views on advertising.
Here is a summary of the conversation with Hasan Morshed, covering various aspects of his career and thoughts on advertising:
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Career Beginnings:
- Hasan Morshed started working with producer Sharaf Ahmed Jibon in 2009.
- In 2013, he began creating advertisements and produced his first work, which earned him a Meril-Prothom Alo Awards for fiction.
- Initially, he created about 10 ads while working with Fahrenheit Communications.
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Key Advertisements:
- Notable ads created by Hasan Morshed include Teletalk’s Jamai Ador, Partex, Akij Ceramics, Quality Ice Cream, Kumarika FaceWash, Pran Premium Butter, Galco Steel, Minister Freeze, and Goody Diaper.
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T20 Flash Mob and Language Matters Campaign:
- Hasan Morshed organized the T20 Flash Mob with Chittagong University students during the T20 World Cup on the advice of Syed Gousul Alam Shaon, Managing Partner and Country Head at Grey Group Bangladesh, and the flash mob went viral.
- He also worked on the Ministry of Religion’s awareness advertisement titled “Language Matters,” which was screened at the Cannes Film Festival.
Born and raised:
- Hasan Morshed was born in Tongi, Dhaka, and brought up there as well.
Role of Story in Advertising:
- Hasan emphasized the importance of a good story in advertising, stating that good advertising is not possible without it.
- He compared the role of a good story in advertising to the necessity of good seeds for a good harvest.
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Favorite Advertisements from Childhood:
- Hasan Morshed mentioned Dano, James’s Pepsi, Arielec, and Nippon Television as favorite advertisements from his childhood.
- During his college years, Hasan Morshed fondly reminisced about the impactful television commercials created by Mostofa Sarwar Farooki and Amitabh Reza.
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Funny Experience in Advertising:
- Hasan shared a humorous experience from a product shoot for Quality Ice Cream in India. He struggled for four days and nights to shoot a scene, repeatedly making and remaking ice cream that kept melting under the lights. Eventually, he realized everyone in the unit had ice cream on them.
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Reflections on Advertising Trends:
- Hasan expressed the view that advertising is not entirely responsible for people’s reluctance to watch ads. He believes the process of how ads are shown is responsible.
- He noted the need for a change in the way advertising is done, suggesting that audiences are becoming less receptive to ads and advocating for a shift in advertising strategies.
Hasan Morshed’s insights offer a glimpse into his experiences, creative process, and observations on the advertising industry.
